Digital Marketing Services for Dentists
Consumers are spending more time than ever on social networks, and in turn the way they search for dentists is evolving. The traditional method of print advertising is still solid… but going digital into the cyber world is cutting edge. No pun intended.
Digital marketing will provide the biggest return on a dentist’s advertising budget. Word of mouth and referrals will remain a core source of obtaining clients the internet can double referral results. The internet has allowed prospective patients to research the referred doctor without leaving the comfort of their couch via a laptop pc.
With 78% of consumers trusting peer reviews and only 14% trust advertisements, it is essential to be involved in your online community, to build a good reputation and know what people are saying about you. To do this effectively you need to engage in conversations, monitor the outcomes, join the debate, help others and show customers you care by building a loyal network.
For dentists who have no Internet presence, NetLZ can start from step one, building a brand, logo, website, and blog for you. Many companies still don’t know how to meaningfully measure ROI. However, as brands move towards using social media more effectively, increased ROI will be tied to digital marketing strategies. Dentists who hire social media strategists with proven marketing analytic backgrounds and business strategy experience will have the upper hand in marketing versus other dentists that have not taken a step to trend in social media. Some of the most effective and prominent social media sources are listed below. By utilizing the latest in social media marketing best practices you can ensure that your dental office will rank well in search engines and that potential clients will always be able to find you on the web.
SEO for Mobile
Smartphone sales overpowered the sales of desktops and laptops with iPhone and iPad applications that have been downloaded more than 7 billion times. In 2013, mobile users will interact with content, companies and the internet more on their phones and iPads than on their computers. As the mobile arena grows, small businesses will continue to move marketing campaigns to mobile phones with text messaging sites amongst other social vehicles.
Whether we like it or not, people are beginning to make real decisions based on recommendations from their virtual friends. The word virtual friends are emphasized since chances are better that prospective patients are more likely to read a quip of digital marketing versus paper marketing.
Word press-Based Websites
SEO for Wordpress
Word press has become the blogging platform of choice because it makes it easier for websites to implement search-engine optimization with plug-ins adding specific capabilities to software applications. NetLZ has expert SEO strategists and website designers that can customize any website to a dentist’s desires. To stay competitive, consider moving your website to a Word press platform. Blogs are considered news, so they rank higher and faster. Blogs are often indexed in a matter of minutes, and they can rank high if published on a reputable site. WebPages take longer to index and work up the search results, but once they claim a place on page one, removing it from that coveted first page on a search engine can be challenging. Every blog published on a Word Press site is indexed and archived online, so it’s out there working for you eternally.
You can be extremely popular in your industry and personally, but maintain little or no trust in the world. While you might be able to court attention, this attention is worthless if at the end of the day people don’t respect you or view you as a reputable and proven professional. Reputation is built slowly over time and can be lost in a minute. The web is permanent and anything you say is etched into a digital presence that isn’t easily removed. A bad decision or improper marketing techniques could leave you with a scar that most likely can’t be easily remedied. That’s why using a resource like NetLZ to manage your marketing program is a worthwhile investment while you, the client, can maintain peace of mind knowing your reputation is professionally being monitored.
Facebook is the largest social network on the web. Does your dental business have a Facebook page? In addition to the business’ main web page, a dental business should also have a Facebook page for marketing purposes. Facebook is a great place to market your business. A good dental marketing strategy is to use Facebook as your second website for your business. Make sure to add all your dental business information in your Facebook page. Your Facebook page fans will be happy having a dentist on Facebook with quick contact information just in case they have any emergency or question.
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Your Twitter account and profile are the foundation of your Twitter effectiveness. It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust.
LinkedIn can play a significant role in the effective marketing of your business. LinkedIn’s value as a marketing tool gets a lot of buzz from most other peer practices as well as prospective patients. This form of digital marketing is very popular because LinkedIn acts as a free way of marketing your practice. An SEO strategy for doctors can pay great dividends as much of LinkedIn’s search functions are based on keyword searches. NetLZ can architect a profile that will be found very easily by others (whether it is patients or peer reviews).